Trade show participation
The NEC organises a large number of trade shows annually and is also an agent for several leading trade organisations worldwide.
The NEC regularly organises joint trade shows to collectively present Dutch companies. Each company is assigned its own part of a stand, where products are presented. There is often a Holland Lounge at the booth, with a small kitchen that can be used by the participants of the pavilion. In the Holland Pavilion, “Holland branding” is used to further increase the appeal to foreign parties and the press. During the shows, a networking reception is often organised at the Holland Pavilion where participants may invite (potential) customers.
During the joint trade shows, there is often a NEC advisor present to support the participants in their business activities and to provide advice regarding business practices, the usual conditions for that particular market or the reliability of some potential customers. Visits and matchmaking programs are regularly combined with participation in a trade show so that you can get even more added value out of your visit to a specific market. For these programs, the NEC frequently works together with the local Dutch Governmental network and local Dutch companies.
Dutch companies may be eligible for a grant from the Dutch government for participating in a Holland Pavilion.
The Netherlands Export Combination and AgriProFocus Uganda organized a trade mission for the Agro sector commissioned by the Netherlands Enterprise Agency (RVO) and the Netherlands Embassy in Uganda for the second year straight. The mission was a success! Not only do the Dutch companies have a better view of the market developments in the Ugandan agricultural sector, but above all these companies gained valuable contacts and business partners for setting up export.
The mission took place from 13 to 17 February and revolved around participation in the Harvest Money Expo with a Holland Village. Fourteen Dutch companies and 15 Dutch-Ugandan companies active in dairy, poultry, horticulture and storage were present.
The Holland Village further complement with farmers from the Best Farmer Competition 2018, a program initiated by the Netherlands embassy in Kampala.
Opening Holland Village by ambassador Henk Jan Bakker
Two days prior to the Harvest Money Expo the Dutch companies visited several farms throughout Uganda. The Dairy group went to Visit Mbarara in South West Uganda which is known as a cattle/dairy region. Upon arrival the group was informed about the developments in the sector by SNV. Hereafter the group visited a farm and spoke with potential business partners on dairy installations and breeding programs. The poultry group met with a some large owners of chicken farms around Kampala. These farms just as the entire poultry sector is growing rapidly, and the Dutch companies know how to assist in the professionalization process. De remaining Horticultural and gricultural companies visited some interesting growers in the region of Entebbe.
The last three days of the mission were entirely dedicated to the Holland Village during the Harvest Money Expo. The Harvest Money Expo received double the amount of visitors compared with last year, reaching a total of 27.374 visitors. Also in the Holland Village there was a constant flow of traffic more than last year. According to exhibitor Holland Greentech this was partly due to the set-up of the Holland Village. Exhibitor eProd Solutions already had more visitors the first day in comparison to the entire three days last year.
Vice-president of Uganda Edward Ssekandi stopping by
De Holland Village not only attracted a lot of visitors, but above all created new chances for the exhibitors. This was stimulated by the matchmaking that was organized during the Expo. Besides that the participants had the opportinuty to present themselves and the company during the masterclasses. As a result, new ideas were exchanged with possible new business partners to further develop the Uganda agriculture with the assistance of Dutch companies.
Overall we look back on a successful trade mission. We hereby thank all participating companies and partners. For questions regarding this trade mission or any other relating matter you could contact Joost van Dam or Steven Smit.
Following multiple succesful editions, the NEC organised once again a Holland Pavilion at the Growtech Eurasia 2018 in Antalya, Turkey. The fair itself took place from 28th November to 1st December and a total of 7 Dutch companies participated in this pavilion.
The Growtech Eurasia is focussed on the Turkish market and its large hinterland. The fair is therefore very internationally oriented. Among others exhibitors and visitors from the neighbouring European countries, the Middle East and North Africa came to the fair. The fair has seen a stark growth over the past couple of years and the number of visitors, exhibitors and amount of m2 exhibiting space increases annually.
The Holland Pavilion was officially opened by the Dutch Ambassador in Turkey, H.E. mrs. Marjanne de Kwaasteniet.
That same day the Dutch participants at the Holland Pavilion took place in matchmaking sessions at the pavilion with a Palestinian delegation, whom came to visit the Growtech Eurasia with the Dutch embassy.
During the fair both new and existing contacts were both created and intensified.
Due to the success and the high level of interest from the Netherlands for the Growtech Eurasia 2019, the NEC will organise in 2019 once again a Holland Pavilion at this fair. If you’d like to obtain further information about the fair and possibilities for participation in the Holland Pavilion 2019, please get in contact with Joost van Dam – email@example.com
On the Biennale Kortrijk 2018 the Netherlands Export Combination in partnership with the Dutch Embassy in Belgium organized a Dutch Design Lounge in the theme of Upcycling & Functional Redesign. It was a great success!
The Dutch Design Lounge showcased the international audience the Netherlands is a frontrunner in transforming circular concepts into stunning designs. The ten selected creations covered a broad array of possibilities in Upcycling & Functional Redesign which inspired the visitors as well as exhibitors. Some visitors even claimed the Dutch Design Lounge had the most surprising and value-driven stand on the entire exhibition in Kortrijk.
The Dutch ambassador in Belgium Maryem van den Heuvel visted the Dutch Design Lounge to meet and talk with the ten Dutch Designers. She was amazed by the diversity of the creations, whether it were remade ceramics, reused fish skin and building rubble or redesigned working clothes, wool, stadium seats, jeans and transport crates. She praised the perseverance with which the designers work to make these transformations possible.
The Netherlands Export Combination (NEC) is always pushing young Dutch designers to expand internationally and to show the world what drives these designers in contributing to a more sustainable and creative world. If you are interested in one of the ten designers or if you would like the NEC to organize a Dutch Design Lounge in a certain theme (e.g. Upcycling & Functional Redesign), please feel free to contact us on firstname.lastname@example.org or by calling to +31 (0)33 433 0131.
Looking forward to hearing from you.
After six successful participation in the Maison&Objet in Paris, the NEC chose to do it differently in the September edition of 2018. Because of the new section and hall layout it was no longer an option to have one country pavilion. As a consequence the NEC decided to have six Dutch Design pavilions on which twelve individual and collective labels presented their innovative designs. The six Dutch Design Pavilions were divided over the Maison pole and the Objet pole.
On the Objet pole KYWIE introduced here wine coolers made of sheepskin for the first time to the French audience, while LUNEdot and KLOQ were presenting their colourful candles and clocks. FOOOTY put together different bal shapes with its ‘Grab, Click, Play’ toy. And lastly, HAMMAM34 showed the beautiful collection of home textile and loungeware and Dutch Brands Collective collectie en Dutch Brands Collective displayed numerous products of the 50 designers the label represents.
On the Maison pole, Frederik Roije shared his latest product the ‘Beaming Bobber’ to the International audience on his individual Dutch Design Pavilion. Furthermore, there was a larger Dutch Design Pavilion on which five contemporary designers and designer labels showcased their interior products. PUIK design, TWO-O, Silhouet Lighting, New Citizen Design and Reinders! presented what the Netherlands has to offer when it comes to interior design.
The NEC looks back on an interesting edition of the Maison&Objet, an edition that provided perspective for the Dutch designers!
De Netherlands Export Combinatie organized in collaboration with the Task Force Health Care a matchmaking event at the congresstival World of Health Care in September 2018. Several Dutch companies in the Life Sciences & Health sector spoke with high-level representatives from Brazil, Colombia, Germany, France, Scandinavia, Ukraine, Indonesia, India and the USA about possible partnerships.
The Dutch Life Sciences and Health sector is internationally known. Not only because of technological and other innovations, but because it performs very well sector wide. It is with good reason the Netherlands ranks number 1 in the Euro Health Consumer Index for five years already. This was confirmed by the enthusiasm of the country delegations. These were impressed by the developments in among others e-Health, Hospital Design & Build, Medical Devices, Public Health and Medical Technology. Hopefully this will bring about more internationalisation of the Dutch Life Sciences and Health sector.
De NEC would like to thank the participants of the matchmaking and the Task Force Health Care. We are already looking forward to the World of Health Care in 2019, see you then!
The Netherlands Export Combination organised in April 2018 a Holland Pavilion at the Food and Hotel Asia. The fair took place from 24th-27th April in Singapore. For the second time the NEC organised a collective participation to this fair.
During the fair the agricultural council of the Embassy of the Kingdom of the Netherlands in Singapore organised a network reception to strengthen the economic bonds between both countries in the sector.
The Holland Pavilion at the FHA Singapore 2018 had seventeen participating Dutch companies. Besides the Pavilion another nine Dutch companies were present elsewhere at the fair. The fair was well visited all four days, this edition existed of 3,500 exhibitors coming from 76 countries with over 81,000 international visitors.
We can look back on a successful fair, where the Dutch companies were able to introduce their products to the Asian market.
Are you thinking about participating in 2020? Please get in contact with Carianne de Boer. The FHA HoReCa will take place from 3rd-6th March 2020, the FHA Food & Beverage will take place from 31st March to 3rd April 2020.
Following previous succesful editions of the Growtech Eurasia, the NEC organised once more a Holland Pavilion at this fair in Antalya, Turkey. The fair took place from 29th November to 2nd December and a total of 7 horti companies took place in the Holland Pavilion.
The Growtech Eurasia is focussed on the Turkish market and its large hinterland and the fair is also very internationally oriented. Among others exhibitors and visitors from the neighbouring European countries, the Middle East and North Africa came to the fair. The fair has seen a stark growth in the past couple of years and the number of visitors, exhibitors and amount of m2 exhibiting space increases annually.
During the fair both new and existing contacts were coming from several countries. In particular many parties from Iran attended the fair and visited the Pavilion following the business matchmaking events from the incoming trade mission from Iran.
Due to the success and the high level of interest from the Netherlands for the Growtech Eurasia 2018, the NEC will organise in 2018 once again a Holland Pavilion at this fair. If you’d like to obtain further information about the fair and possibilities for participation in the Holland Pavilion 2018, please get in contact with Joost van Dam
The Netherlands Export Combination (NEC) organised a Holland Pavilion at the SIAL Middle East (SIAL ME), a fair which took place from 12th-14th December 2017, in Abu Dhabi. The SIAL ME is part of the SIAL network, a leading worldwide network of shows focussed on the food- and drinks industry.
By participating in the Holland Pavilion the exhibiting companies got the opportunity to meet, together with partner companies, potential business relations and to build several business contacts. In the middle of the pavilion a lounge was created, which is a place where pavilion participating companies could hold conversations. In cooperation with the Embassy of the Kingdom of the Netherlands in Dubai some extra Holland branding was offered, e.g. via a flyer (which was handed to pavilion visitors) and a banner. This was all done to create extra promotion and awareness of the Holland Pavilion.
Some statistics about the SIAL ME 2017:
- Number of exhibitors: 900+
- National pavilions: 30+
- Number of visitors: 16.000+
- Number of VIP top buyers: 500
For further information about the SIAL ME, please get in contact with Joost van Dam.
The Netherlands Export Combination once again organised in September 2017 a Holland Pavilion at the Maison et Objet fair, which took place from 8th to 12th September 2017. The Maison et Objet is a prestigious design fair which takes place twice a year. With over 3.100 exhibitors and over 80.000 visitors this fair is one of the biggest fairs globally.
This year the Holland Pavilion was located in Hall 7, the design hall. The design pavilion offered designers and designing companies the opportunity to present themselves, to meet potential clients and to make new business contacts.
The Holland Pavilion was situated in the middle of the hall’s design area and was very well visible due to the high stand designs (5 meters tall). Eighteen Dutch designers and designing companies participated in the Pavilion. The busiest fair days were Saturday and Monday, and these days meant all help was welcome to be able to speak with the amount of interested people visiting the Pavilion.
A network reception was organised on Saturday 9th September in cooperation with the Embassy of the Netherlands in Paris. During the network event the Dutch exhibitors of the Holland Pavilion got the opportunity to get in contact with the Embassy’s guests, the Atelier Néerlandais, potential buyers, visitors and other exhibitors.
To get further information about the fair, please get in contact with Joost van Dam
The successful fair – Greentech 2018 took place from Tuesday the 12th of June till Thursday the 14th. The Greentech is the international trade fair with horticulture products and solutions, inspiring sessions on cutting edge topics and an in-depth look at the technology of the future, where you gain an overview of business opportunities in horticulture and can make informed, investment decisions. Beside several Dutch companies and multiple international companies, the Netherlands Export Combination was also represented with their own stand.
Alongside gaining knowledge on new horticultural technologies, the NEC was also present to discuss the latest business opportunities in foreign countries, successful exhibitions with Dutch pavilion possibilities and outgoing trade missions to prosperous countries.
Would you like to have further information regarding our activities? Please get in contact with Joost van Dam.
The Netherlands Export Combination organised a Holland Lounge at the Iran Food Bev Tec in June at the Iran Agrofood fair in Tehran. This lounge was organised by the commissioning of the Topsector Agri & Food and in collaboration with East West Trade.
The Holland Lounge was particularly focussed on the Dutch potato sector, a sector which sees an increasing interest and demand for know-how in Iran. During the fair the agricultural council of the Dutch embassy in Tehran organised a network reception to strengthen the economical bonds between both countries in this sector.
Several presentations and seminars about the Dutch potato sector were given in the Holland Lounge to interested Iranian companies and institutes, to show what the Dutch potato sector could mean to the Iranian potato sector.
The Holland Pavilion at the Iran Food Bev Tec consisted of seven participating companies. Besides the Pavilion there were several other Dutch companies attending the fair with their own stand. The fair was well visited on all fair days.
We can look back on a successful fair, on which the Dutch companies were able to introduce their products to the Iranian market and where the Iranian potato sector gained more knowledge and awareness about the Dutch potato sector.
Would you like to have further information about this fair? Please get in contact with mister Joost van Dam.
|2017||Holland Pavilion||France||Private label|
|2016||Holland Pavilion||Saudi Arabia||Agro|
|2016||Holland Pavilion||France||Private label|
|2016||Holland Pavilion||United Arab Emirates||Agriculture|
|2016||Holland Pavilion||United Arab Emirates||Agriculture|
|2015||Holland Pavilion||United States||Creative|
|2015||Holland Pavilion||United Arab Emirates||Creative|
|2015||Holland Pavilion||United Arab Emirates||Agriculture|
|2015||Holland Pavilion||United Arab Emirates||Agriculture|
|2014||Holland Pavilion||United Arab Emirates||Agriculture|
The NEC is the Dutch agent for various international trade organisations. Dutch companies that want to participate in or have questions about one of these shows can be assisted by us. The NEC ensures that all matters, from the contract to the furnishing of the stand, are taken care of by the relevant trade organisation. A Holland Pavilion will also be constructed at a number of these shows. These shows can be found under “Upcoming trade shows”. Below is a list of trade shows represented by the NEC:
- Food and Hotel Asia, Singapore (Overseas Exhibition Services Ltd)
- FHC China (Overseas Exhibition Services Ltd)
- HOFEX (Overseas Exhibition Services Ltd)
- F&H Vietnam (Overseas Exhibition Services Ltd)
- South Korea (SFH) (Overseas Exhibition Services Ltd)
- F&H Indonesia (Overseas Exhibition Services Ltd)
- F&H Thailand (FHT) (Overseas Exhibition Services Ltd)
- AgraME (Informa Exhibitions)
- Saudi Agriculture (Riyad Exhibitions Company)
- Agritec Africa
- Growtech Eurasia
- BIG 7 Food Expo South Africa
- MADE* France
- Bakery Expo China
- World Food Warsaw
- Sahara Agriculture Exhibition
You can contact us for more information about these trade shows and the application forms for participation with an individual or collective stand.